I need to take time this morning to express my gratitude to Rapala USA for the support and kindness that they have shown me over these 24 years.   In 2001 at 52 years old   I was on the Luhr Jensen Pro Staff when Rapala purchased them. I stayed on the Luhr Jensen staff for 2001 and 2002 then was transitioned to the Rapala Pro Staff and have been there every since.  I’m 76 now will be 77 in May and although I have had my health up’s and down which created significant time off the water Rapala’s loyalty to me has never waivered.    As I approach the 2025 season  I’m actually excited to see what’s in store.  Time and fish co-operation will tell the tale when we reach 2026.

One last note. I believe that if a young person wants to succeed in this very ultra competitive business where the $$$$ for sponsorships have dwindled YOU HAVE TO BE LOYAL to your sponsors.  You don’t have your hand stuck out wanting them to fill it—YOU EARN what you get.  You have to be  always honest with them and transparent in your business relation ship. And remember you need them more than they need you.   Rick