Cabin Fever Fix 3-7-2015

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Yesterday was the Cabin Fever Fix at Murfreesboro Out Doors and it was a huge success.  Just from a visual observation  the crowd was larger than any that we have had there in the past and the lines at the register was busy all day.  There just aren’t many independently owned stores like this in operation any more and we are fortunate to have MOD here in middle Tennessee.  At the Rapala booth the “NEW SHADOW RAP” was the center of attention. 9 out of 10 guy’s that we talked to came in looking for the Shadow Rap and we blew through all the stock we had early on in the day.  Sales of other Rapala sku’s was solid especially in the DT’s-X Rap’s and Shad Raps and the “BUY 3 Rapala Baits at regular price and get a FREE spool of Sufix Mono” was as popular this year as ever.  When you combine the free line PLUS a 20% discount at the register PLUS Randy feeding everyone that came in Jambalaya-BBQ-Hot Dogs-Chips-Cake-Cookies and drinks how could you loose? I need to thank Mark from Jones and Company for all his help and planning prior to this event. On my part it was good to talk with every one and catch up on all the big ones that have been caught this past year and even some that got away! Speaking for myself and Rapala we appreciate your support and have a safe-fun and productive year on the water.    Rick